COMMITTEE: Bateman Competition
The Bateman Case Study Competition offers PRSSA chapter teams across the country the
chance to develop, implement, and evaluate a PR campaign for a real client chosen annually by
PRSSA’s national headquarters.
In the 2017-2018 academic year, our IU team was awarded an honorable mention. This is a
significant achievement given that 84 teams nationwide participated in the competition, and only
20 rose to this high level of recognition.
The Bateman Case Study Competition originated in 1973 as a National Case Study, providing
PRSSA members with the opportunity to exercise the analytical skills required for public
relations problem solving. In 1983, the name of the competition was changed to honor the late J.
Carroll Bateman, APR. Bateman was a past president of the Public Relations Society of
America (PRSA) and was instrumental in the founding of PRSSA.
The competition typically runs from November through April, with three finalists selected to
present to the panel of judges in early May. The 2017-2018 campaign was for a nonprofit
organization called “With Purpose,” which is dedicated to empowering youth and community
leaders to take action so children with cancer have improved access to safe, effective treatment
The Bateman Competition is a great way to apply classroom learning to a real-life situation, and
is especially helpful to boost your resume if you haven’t had previous internship experience.
Bateman is open by application early each fall to juniors and seniors who are PRSSA members.
Students selected for Bateman meet outside of class in November and December. Beginning in
January, Bateman becomes a three-credit elective course for the participating students.
If you’re a rising junior or senior and are interested in applying for Bateman in the 2018-2019
academic year, email PRSSA Faculty Advisor Dave Groobert (firstname.lastname@example.org) to express
your interest. More information about the Bateman Competition will also be announced through
PRSSA and in PR classes in October.
This committee competes in a PRSSA-sponsored national PR campaign.