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National Conference 2017

By Carrie Latimer

Five members of IU PRSSA, along with our chapter advisor, traveled to Boston for the 2017 PRSSA National Conference. This was my third National Conference and in my opinion, the best one yet.

We got up before the sun on Friday to head to the airport, all wearing matching t-shirts like an annoying family at Disney World. When we arrived in Boston, we were all eager to explore the city. We wandered around and found ourselves on a self-guided tour of the Freedom Trail, a 2.5-mile trail in the city featuring 16 historical monuments. We saw the Massachusetts State House, Granary Burying Ground, Paul Revere’s House, and many other monuments full of history.

After exploring for hours, we got ready for the opening night celebration of the Conference, hosted in the beautiful grand ballroom of the Boston Park Plaza Hotel. We networked with other chapters and enjoyed ballpark-themed snacks.

The speakers and workshops at this year’s conference were based around the theme: “The Revolution Continues”. In the keynote address, we heard from Jon Iwata with IBM on innovation in the digital age. During our lunch break, we hustled over to Newbury Street to enjoy some Halloween-themed treats from Georgetown Cupcake.

Sunday held another day of exciting sessions, including the PRSA keynote featuring Morgan Spurlock from the documentary Supersize Me, and a special PRSSA session featuring Judy Smith, the inspiration behind Olivia Pope from Scandal. Judy roamed through the audience answering questions, and Caitlin even got to high-five her (#jealous).

National Conference is always an incredible weekend of inspiration, learning and networking, and this year was no exception.


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